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Meeting Ethical Guidelines
Hello everybody! This video is brought to you by Excellentia International Institute as part of its Certified Coach Program materials. It introduces you to the ICF Code of Ethics.
One of the things that marks coaching as a fully-fledged profession is the ethical code it follows. Just by reading this code, you marvel at coaching’s noble purposes and how deeply those in the profession care. It sets the bar so high.
Establishing trust and intimacy
Hello everybody! This video is brought to you by Excellentia International Institute as part of its Certified Coach Program materials. It explores the way coaches can build trust and create intimacy with their clients.
Trust is one of the fundamental building blocks to any successful, fruitful and sustainable relationship, let alone coaching… where clients talk about very personal and intimate things.
The Decoy Effect
The Decoy Effect The Decoy effect is one of the key components in the battery of marketing tools and techniques. The principle is simple: “When clients have to choose between two options, they may find it confusing, feel a lot of pressure and because of that end up rejecting both. Just by introducing a third
Law of Consistency
Law of Consistency The law of consistency goes like this: “People like to be congruent with what they say and do, and if not they really feel bad about themselves.” How does it matter in business? An experimental study conducted by psychologist Steven J. Sherman showed the number of volunteers for a cancer association increased
The Law of Reciprocity in Business
Volker Stevin Construction The video above is part of a series called “Behavioral Laws you absolutely need to know to grow your business”. It aims at sharing timeless behavioral laws backed by Evidence-based behavioral studies you can use to become more competitive, increase your sales, and take off your business. This video introduces: The law
The Law of Scarcity
Volker Stevin Construction The law of Scarcity is widely used by businesses. The underpinning principle of this law is really fabulous. It goes like this “Value is just a matter of perception, how we see the supply and demand. If we think that things are abundant in the marketplace, we lose interest in them. When