Grow model

The grow model of coaching was originally developed by business coaches Graham Alexander, Alan Fine, and Sir John Whitmore in the 1980s. It has since then gained a lot of popularity in coaching circles, and for good reason. The GROW in grow model stands for


(Current) Reality



The GROW model is a framework as is any other coaching model, designed to structure your coaching sessions with a set of guidelines in view. The grow model is a set of proven techniques and practices that are sure to make you a great coach.

The grow model can be viewed as planning a journey, first you, as a coach need to decide the destination and an in-depth assessment of the current position. After which you can then explore different routes to reach the desired destination. The final step is the most straightforward, it involves the will: the commitment to sticking to the journey, fully prepared to deal with any and all obstacles that may come your way.

How to use the GROW model.

The grow model is structured and very easy to follow. It involves these simple steps cleverly placed in the acronym:


The first step is to take a critical look at the changes you and your client desire. You then need to structure this change or changes as the goal you are both working towards. Remember as a coach, you and your client(s) make a team, and your goals are meant to be the same.

Ensure that the set goal is Specific, Measurable, Attainable, Realistic and Time-bound. Using this SMART acronym helps ensure you are setting the right goals.


After the destination, which is the goal has been set, you then need to examine the current reality of your client’s situation. This can of course only be done with your client’s full cooperation. Trying to achieve a goal without a well-grounded knowledge of the present situation is simply asking for unnecessary complications. After all, it is much easier to reach where you are going when you know exactly where you are.

It also helps to discuss previous steeps your client has already taken before coming to you. And most of all, you must examine all your client’s goals so as to eliminate any and all conflicting goals.




When the goal is set, there it should be at least a few different ways of achieving the set goal, you must then examine each option with your client and then determine which option is best.


Once you have established the current reality and explored options, your client attains a clarity of how they can achieve their goal. It6 is then time to establish the will. This involves your client committing to specific actions that get them closer to their goals.  The sense of accomplishment that comes as a result of fulfilling a single task also helps boost motivation.

A regular review is also important, where you both will examine how far your client has come on their journey. This enables you to keep track and account for changes, and also to know if and when to adjust.