Coactive model

The coactive model of coaching is one that balances self-awareness as well as a keen agility with relationships and deliberate actions to ensure that you as a coach create a nurturing environment where individuals can be fulfilled, successful and connected to others. Co-active model propels individuals and organizations into higher achievements as well as deeper interpersonal connections which gives a deeper sense of fulfillment.

The coactive model operates on three fundamental principles: the client’s fulfillment, balance, and process, which also make up the essential aspects of a person’s life. The three principles that drive the coactive model are organic as well as dynamic. Individuals are generally, constantly either moving towards or moving away from more balance, more fulfillment and more effective processes.

The overall intention of the coactive model is to ensure clients maximize their lives in the three areas mentioned above. Coactive model ensures that clients move closer to more balance, more fulfillment, and more effective processes.

Coactive model is based on principle, rather than content or issues. Coactive model helps coaches collaborate with clients to forward the action and learn deeper on certain issues. Not only that, but a coactive model also converts existing issues to pathways to more fulfillment, more balance, and more effective process.

The “co” on coactive represents a collaboration between individuals. It means connection, relationship, and intimacy. Hence, the coaching environment should be one in which the coach encourages his/her client to be courageous, to have clarity and conviction as well as take charge and achieve goals. Coactive model is a mix of “co” which is a collaboration, and also the” active” which involves the actual doing. The action arises from the presence, deep relationship and context.

Coactive coaching is unlike other kinds of coaching, is an experience of personal and professional development. It uses five contexts to facilitate the set target which is the client’s fulfillment, balance, and process.

The coactive model involves specific skills the coach is required to possess, these skills are usually developed through training and experience. An example is the listening skill. We all have the ability to listen, but we listen at different levels, coaches are required to listen at higher levels so as to fully understand their client’s needs.

The coactive model is represented in the figure below, at the center of the star, is the target of the model, which is the client’s fulfillment, balance, and process. The client, of course, is represented as the star. At each end of the star, there are the five contexts of the coactive model: listening, intuition, self-management, curiosity and forwarding the action. The coach has to reach a compromise with the client from which coaching then unfolds. Coaching using the coactive model has to involve all five contexts if not, the coactive model has not been applied.


The coactive model also has four cornerstones; these are the guidelines the coach has to follow to maximize the efficiency of the model.

“People are naturally creative, resourceful and whole” This means that no individual is broken, no individual needs fixing, and individuals possess the ability to solve their own problems.

“Dance in the moment” This means that the most creative work is done based on happenings, rather than a fixed plan. Always see every challenge as an opportunity to learn and move.

“Focus on the whole person” This implies that individuals have various aspects that make up their persona, hence you have to include all the aspects of that persona (mind, body, spirit, and emotion)

“Evoke transformation” This means that it is important for people to inspire transformation in one another.


The Coaches Training Institute. 2012